Omoda is a bold, design-led SUV brand born from the Chery Automobile Group. Launched globally in 2022 as one of Chery’s most premium sub-brands, Omoda targets younger, style-conscious buyers with vehicles that blend striking aesthetics and advanced technology at accessible price points. The “O” in Omoda is said to represent openness, opportunity, and originality — values the brand embeds in everything from its exterior design language to its in-car tech.

In South Africa, Omoda launched in 2023 with the C5 and has since expanded to include the C9 flagship and the upcoming C7. The C9 surpassed 1,030 sales locally within months of its November 2024 launch — a strong signal of premium market appetite. Omoda celebrated three years in SA in 2025/26, having grown from a single-model launch into a broader SUV brand with an expanding dealer and aftersales footprint.

Omoda and its sibling brand Jaecoo operate under the unified “Brand OJ” banner locally, and together achieved a spot in the top 10 new passenger car sales in South Africa in December 2024 — an extraordinary milestone for a brand less than two years old in the market. Dealer representation spans Cape Town, Johannesburg, Pretoria, and other major centres through groups including CFAO Mobility, DigiCars, and Thorp.